Pricing for Success

Many sellers today enter the market with optimism but overlook the most powerful tool in their control — pricing. When homes are listed too high, they linger, lose momentum, and ultimately sell for less than they could have if priced right from the start.

In September, 66% of Orange County homes sold without a price reduction, achieving an average of 98.4% of their last list price in just 16 days. But for homes that reduced prices by 5% or more, sellers waited an average of 75 daysand netted about $27,000 less than accurately priced homes.

With inventory at 4,478 homes and an Expected Market Time of 85 days—the slowest October pace since 2019—pricing precisely is more crucial than ever.

The scatter chart below shows all September closed sales in Orange County. Each dot represents a closed sale. Homeowners who meticulously arrived at the right asking price had a substantially higher chance of selling quickly and close to their list price—often at or even above it.

Here's an expert from the Orange County Housing Report by my friend and economist, Steven Thomas.  For the full report  Let's Connect.

To receive the full Orange County Housing Report by economist, Steven Thomas,  Call or text 949.481.0073 or  Connect Here.